You know, we have a lot of people in this country who have no idea what PR really is. The fact is that for a lot of people in this nation, the idea of PR is somehow bound to the idea that sometimes celebrities do stupid things and that when they do, they hire a PR firm of some sort to bail them out. And while that is a legitimate use of a PR firm, it is a lame one and a rare one. It’s like saying that a brick is used to open cans of food. I mean, sure, you can use it that way, but that is nowhere near being the most common use for it.
So what does a PR firm do for you most of the time? Well,basically, they help you to make sure that people think well of you. Yes, I know that some people think that the idea that you need to be popular ends in school, and on a personal level, unless you go into a job where people are voting for you, that is the case, but the fact is that for a lot of people, those who are running businesses and making products and the like, the need to remain popular as a business is never going to end. The fact is that a business needs to be well perceived.
Do you remember a couple of years ago when you had all of those companies that make shoes that were being caught making their shoes with child labor? I won’t sit here and argue the morality or immorality of such (although, to be honest, the fact is that for a lot of children being able to earn a dollar or two an hour is the difference between being hungry and being able to eat food all week. I’ve been to Thailand and seen the people who were doing the work of making shirts for a certain brand in sweatshops, and they were glad to have the money to be able to get a meal. Of course, there you could buy a full meal with two or three dollars, and that’s a full meal for an American, and they eat a lot less than we do), but the point is that the companies took a lot of flack for that, and to fix up their PR, the public reception of their company, they turned to many the PR company or agency. So, without further ado, here are just a few things that you can get from your local PR company.
1. Help with reaching more people
So, when it comes to the idea of people liking you and your business and what they have (or whatever it is that we’re talking about here. I know of PR firms that do the work of making sure that bills, bills that are being lobbied or voted on in the senate and congress, are well perceived by the public), the more people you can reach, the better you can influence public perception. But how to reach more people without spending a lot of money?
2. Help with social media
Any PR agency that is going to help your business or whatever you have should be able to help you with getting online with social media. This will help you in a lot of ways, but none will be more noticeable than the fact that they can help you to make sure that you can interact with ease over the use of social media.
3. Help in the event of crisis
So, that stuff I was talking about up above? That’s basically a crisis for a small business. And any PR firm worth knowing will be able to help you to do your best to handle and recover from any sort of crisis so that your business doesn’t end up in the crapper.
4. Help with ad buys
At some point, your business is going to get big enough that you want to buy ad space. But how do you do so? Well, that is a long running question. More importantly, you are going to need to figure out a way to be able to hit the ground running once you get over the whole thing. A PR firm can help you with that too, depending on what it is that you did (and in some cases, you will have to take drastic measures, mind you).
So, if you need help with your image, you know what it is that you should be doing. Look into what a PR firm can do for you today and you will be a lot better off. You’re going to be glad that you invested in their help in the long run, believe me.