PRIf it’s becoming increasingly difficult to grow your business, find a new audience, and get people to notice the great things you’re doing, then it’s time to mix things up. Even if things are going well, you can’t rest on your laurels. You should constantly focused on building relationships listening to what it is your customers have to say. Fortunately, reaching audiences is easier today than it has ever been before. It’s likely that you’re already online with things like a Facebook and Twitter account, but by hiring a PR company that specializes in social media management, you can take things to the next level.

The problem with social media accounts is that most organizations aren’t using them to their full advantage. They are so much more than a platform for spamming your followers news feed with ads. In fact, if that’s your current approach, stop now. You may not realize that investing in a social media management company is a good idea yet, but you soon will. One thing that’s important to note is that these companies do a LOT more than just post occasional updates to Facebook. They are modern PR firms, and they can handle everything from image management to crisis control.

When you do decide to bring on a PR or social media firm to get your image and relationships under control, the first thing they’ll do is evaluate. They want to understand your specific audience, the ways they prefer to communicate, and overall what makes them tick. At the same time as they’re working to identify your audience, they’ll be making notes about your current relationships and figuring out ways they can be improved. Next they’ll need to learn where your audience spends most of their digital time, and the best ways they can be reached. This is key. If you’re creating content and publishing it to a place where people aren’t interested, you’re wasting time and money. A social media firm will be able to plan the best channels for content delivery.

Your social media firm might also be able to assist in content production. I understand that you’re busy running the show and getting things done, but writing and sharing fantastic content is essential to your digital footprint. The fact is, content is what brings people to your web page and encourages them to interact with your brand and company. Many social media firms have copywriters and graphic designers on staff that can produce a lot of great work for your organization. It’s still important to have your in-house experts create high-level content whenever possible. However, it’s nice to have a plan for general and steady content production.

Traditional PR is not lost on today’s social media management firms. They understand that in order to foster good relationships and produce a good image for your company that public relations tactics are necessary. Part of the PR work they comes in their interactions with people on your social media accounts. They are your brand guardians and should be laying the groundwork for successful long term relationships. But PR does not solely exist in the realm of social media. A good firm recognizes this and does what it can to get “earned media” for your organization. If you’re unfamiliar, earned media equates to news articles and reporting about your company that hasn’t been paid for. It’s difficult attention to get, but a good social media/PR firm will have no problem in this regard. Things like newspaper articles, features on nightly news, and magazine write-ups can do wonders for your image.

Many PR/Social Media firms will also be able to handle traditional advertising needs as they arise. They are experts in media, so purchasing ad space comes naturally to PR professionals. Sure, people are spending tons of time on the internet these days, but that doesn’t mean they’re avoiding traditional media altogether. Well produced ads on TV, in print, and even on banners and build boards can have a fantastic affect. The best approach to bolstering your image and gaining a large audience is one that is well-rounded.

The time to start searching for a PR firm to help you out with your image has come. Next time you need to address the public, make things easier on yourself. In the long run, it’s a great move that promotes long term relationships and loyalty from your customers. If you’re not sure where to begin, head to Google and search something “social media management.” You’re bound to find a plethora of results that will get you headed the right direction.