Running a small business.  It is something that a lot of us hope to some day do.  It is something that some people dream of doing.  It is something that a lot of people want to be able to do with their lives, and the reality is that if you are looking to make sure that you will be able to get the most out of doing this, it is time that you consider what you can do to make sure your business will be a success.

And there are a fair few things that you can do, sure, but let’s talk about this.  And let us suggest that you are in a business that is not only recession proof, but that will actually do even BETTER in the recession times.  Let us talk about you doing the work of, you know, selling beer, comfort in a glass, the pint of plain that will make life all better when times are tough and your wallet’s empty and your horse has also ran.

exhibit designersBelieve it or not, even as the market in the US seemed to be collapsing, and as it has failed to continue to be able to bring in a whole lot of people, there is evidence that the beer market didn’t experience such a thing. And sociologically speaking, this makes sense.  The worse times are, the more people turn to things to forget their troubles, be it beer, be it wine, be it booze, be it heroin, be it weed, the list goes on and on and on.  And the fact is that there is a whole lot of good that beer does in society (to say nothing of in your recipes), and so, this being the case, it’s time to figure out what you will be able to do to make sure that you can bring in a profit with your beer.

You see, when all is said and done, you may find that the beer industry, especially as it exists today, it is a bit more filled than people would like to think.  And that happens, believe it or not.  The fact is that right now, the American beer scene is literally the strongest that it has ever been, and thanks to the loosening of laws that were put in place by businesses like Budweiser, it has never been more possible to make a living, and a decent one at that, as a brewer of proper pints.  But how do you stand out?  Well, let’s talk about what you, and a custom design agency, will be able to do to make sure that you can show off your goods as best as possible. Here are a few tips for getting the most out of your trade show and trade show booth.

1. Have a good product.  No on wants to think that their product isn’t a good one, but the truth is that some are just losers, and you need to be honest with yourself about it.

2.  Ensure that you invest in decent booth design.  The booth is basically what you will be doing to make sure that you can bring people to see what you have to offer.  And let’s be honest here; if you are looking to show off your beer samples to a lot of people, you will need a booth that grabs the eye from across the room.

3.  Samples.  What kind of person goes to show off their new latest greatest beer, and doesn’t bring along a freaking sample.

4.  Exhibit design that will tell people what it is that you are offering.  Sure, a taste is great, but I would like to know about what I am drinking.  If it’s a rye IPA, or a smoked porter, or some sort of seasonal thing, you need to let me know for me to get the most out of the experience.

5.  Securing your exhibit designs and your samples.  I know, I know, this isn’t something most people like to talk about, but the reality is that in a lot of situations, you are going to go to a trade show and hear that someone walked off with something.   And while I hope that this won’t happen to you, that doesn’t mean that I would come prepared for it, just in case it does happen.  Just something to think about.

6  Finally, make sure you see what other brewers are offering.  Don’t get inebriated or anything, but go check out what people are up to.  it will be a lot of fun, trust me.

And make sure that you have a good time.  These things are meant to be informative and a decent time, not to be some sort of terrifyingly boring work meeting.