Anybody who relies on their image in the public’s eye needs to focus on their public relations. Artists, politicians, restaurant owners, law firms, you name it, most businesses and individuals in the public eye are going to rely on PR. If you are a business owner, or are otherwise impacted by your public image, it’s time to start seriously about how you can affect and control this image. There are many ways you can go about addressing public relations, but you need to remember that it’s an ongoing process. In other words, this isn’t something you’re going to be able to set in motion and then forget about. For that reason, it’s generally wise to seek the assistance of a PR firm. Nowadays however, it’s important to consider social media in your PR plan, and for that reason I suggest looking into social media firms that excel in public relations. You may think that all these companies do is spend five minutes updating a Facebook status, but you that couldn’t be further from the truth. Have a look at a few of the ways a PR or social media firm can help you.
So you think it’s easy to maintain a Facebook, twitter page, or Instagram, and maybe you’re right. The difficult part however, comes in bringing a relevant audience to these pages. You can update statuses all day, but if the only people following you on your family members who live thousands of miles away, it’s doing you no good. In addition, what will your plan being for getting your business featured in traditional press stories? That’s certainly more difficult than just maintaining a social media account! The public relations company will be able to identify a target audience for your company or message, and they’ll create an effective plan for bringing relevant information to them. Additionally, they’ll orchestrate things like press releases, media tours, and more to get you noticed and featured in the mainstream press. This has a greater benefit than advertising, since people have a different level of respect for earned media.
You already know that one of the primary keys to your success is going to be your public image. If people like and respect you, they’re much more likely to patronize your business, vote for you again, or support your artwork. This is why it’s essential that if you’re hiring a social media marketing company you choose one with extensive PR experience. It’s not worth it to have someone working on all these other things for you if they’re not nurturing a positive image among your peers, the media, and the public. Getting your company positive press and proliferating good stories via social media will be paramount in building this image. Don’t leave it to chance or try to do it alone, the results may not be good.
One more thing to consider is the management of content on your website and social media pages. I’m guessing you probably don’t have time to focus each and every day on keeping people engaged with your social media accounts. This is an essential part of keeping lines of communication open, the more available you are to the public, the more they’ll respect you. By hiring a public relations company, you’re taking this burden off of your shoulders. We already discussed how the best companies are thorough and detailed, and this allows them to design the best content for your needs. You target audience is going to be seeing things that keep them interested in you, and keep them thinking positively about you if things are done right.
A couple final points to think about are introductions to new markets and introduction of new products. First, let’s discuss markets. Moving into new territory is no easy task, and you have to be prepared. A good public relations firm will be there to aid in that preparation and transition. They’ll help you identify your audience in the new market, and be sure that people are ready and anticipating your arrival. Second, we’ll talk about new product introductions. When you’re launching a new product, you want as much of your target audience as possible to be aware. Your PR firm is going to be responsible for just that. They’ll ensure that a buzz is created before your product is even on the market.
As you can see, there are many reasons that you should NOT be dismissing the importance of public relations for your company. Don’t wait any longer, seek out help from a top PR firm in your area right away.