In today’s marketplace, your website is far and away the most common first impression you make with potential clients or customers. Often times when someone is researching your business, product, or service, they are going to look you up on the web first. Knowing this, it’s easy to see why the quality of your website is so important. It’s not only important for first impressions, but for the success of your business. Eventually, traditional forms of mediate will likely become marginalized to the point of uselessness when it comes to marketing. When was the last time you checked the classified section of your newspaper? The internet is, and will continue to be for the foreseeable future, the primary means of sending information. Hopefully, this helps illustrate the importance of having a modern, competitive website in today’s market. If you aren’t sure exactly what to look for when designing or overseeing design of your website, follow these 6 tips I’ve listed below. They are good to know even if you hire a skilled website design agency to handle the job.
1 The 5-second Rule
Five seconds, and that’s it. That’s all the time you have for a user on your website to see the usefulness and value of your site. If it is not immediately obvious to users why they are on your website, or what they should do, they will leave. There are way too many sites out there for someone to stick around on one and be confused. On the other hand, if potential clients travel to your site and find it easy and intuitive to use, you will be poised for success. Remember this, and make sure to test your website out multiple times before you launch it. If you have a question or concern, bring it to the website developers attention immediately. You have to realize that while they may be the experts, you are the one ultimately in control.
2 A Clear and Concise Message
Successfully designed websites convey and clear and concise message without looking overcrowded and cluttered. Your website’s homepage is the lynch pin page on your site, it’s visibility to search engines is what could boost your business visibility on the net. Visibility is one of the core keys to success of a website. Your message should be focused and direct, showing visitors in just a few words the value of spending more time on your company’s website. Fortunately if this is a trouble spot for you, there are many expert web designers out there to assist you with the task.
4 Building Trust
One of the most important things about having a solid online presence is maintaining a trust worthy and reputable site. This can be especially important when it comes to having customers purchase goods or pay for services online. Having a breach of security can be a real disaster, and leaving customers vulnerable will break their trust. Having a secure website is paramount, and you must make sure that your developer is well versed in these measures. However, building trust doesn’t just mean having a safe and secure site. A good designer will create ways to build your company’s personal relationship with customers or clients. Perhaps you will have hassle free returns, or convenient 2-day shipping at a reduced cost. Rewards programs and bonuses can also go a long way in establishing and maintaining positive relationships. Building trust in these ways in extremely important and key to your longevity and success on the web.
5 Keep It Fresh
On the web, content is King. Having outdated, stale information on your site gives off a terrible impression. If you don’t care enough about your business to keep content up to date, why would customers and clients want to work with you? As you already know, having a big web presence is one of the keys to success in today’s marketplace, and having a site that’s out of date is a big no-no. There are a variety of ways to keep content fresh and new, any experience website design companies worth their weight will be able to help you in this department. Have a daily or weekly updating deal or sale, keep links to articles relevant to your business fresh and current, routinely update a news brief. These are just a few of the things you can do to maintain freshness and relevance.
6 Analyze the Competition
When it comes to the competition, the web is just like an other area of business. You must know what you are dealing with, and you must not breathe easy because you’ve reached a certain status or placement. Business on the internet changes fast, and you could be on top one day, and find yourself struggling the next. It’s easy for the competition to pass you by if you rest easy and become complacent with your standing in the marketplace. Monitor your competition relentlessly, it pays to stay one step ahead at all times.
As a business owner, you owe it to yourself to dedicate the time and resources to elevating your presence in the online marketplace. If you aren’t the best with design and development, hire reliable responsive website designers to guide you along the way.